长白学刊

文生视频模型凭借其生成视频的动态流畅性、逻辑连贯性与场景真实性，推动主流意识形态视觉叙事呈现新样态，从而为其在广度、精度、温度与深度上带来发展机遇。然而，文生视频模型在“文、生、视、用”等环节也存在潜在挑战，可能导致主流意识形态视觉叙事陷入负能困境。为此，需通过技术深耕与“以技制技”策略，坚持科技伦理与价值导向，注重人机协同与政法并行，并编写“文生视频模型+主流意识形态”实践指南等应对措施，以发挥模型的赋能效用、抵消负能困境，从而增强主流意识形态视觉叙事的传播效能。

By harnessing the dynamic fluency, logical coherence, and authentic scene representation of the videos it generates, the text-to-video model fosters a novel paradigm in the visual storytelling of mainstream ideology, thereby unlocking new avenues for development characterized by breadth, precision, empathy, and depth. However, the text-to-video models also pose potential challenges in the stages of “text, generation,video, and application”, which may plunge the visual narrative of mainstream ideology into a negative energy dilemma. Therefore, it is imperative to employ strategies such as in-depth technological development and “leveraging technology to counter technology”, uphold the scientific and technological ethics and value guidance,emphasize human-machine collaboration alongside the concurrent application of political and legal measures,and compile a practice guide on “text-to-video model + mainstream ideology”. These measures aim to fully harness the empowering potential of the model, mitigate the challenges posed by negative influences, and thereby enhancing the communication efficacy of the visual narrative of mainstream ideology.