长白学刊

算法推荐技术的广泛应用给主流意识形态传播带来了系统性风险，“算法黑箱”导致主流意识形态传播主体面临“失位”挑战，“信息茧房”致使主流意识形态内容供给面临“失真”风险，“过滤气泡”致使主流意识形态话语表达面临“失效”危机。究其原因，在于“算法隐蔽式规训”引发了工具理性膨胀与技术异化、“算法裹挟式渗透”强化了西方技术霸权和数字殖民、“算法弥散式运行”助长了个体需求偏差和受众本位极化。为破解主流意识形态传播困境，提升主流意识形态传播力，需要构建多维协同路径：在技术层面，强化技术“驾驭”，以向善的算法赋能强化主流意识形态传播的价值引领；在内容层面，深耕议题“破圈”，以高效的算法赋能增强主流意识形态话语的内容供给；在传播层面，促进流量“扩容”，以精准的算法赋能提升主流意识形态触达的传播效能。唯有技术向善、内容创新与精准触达并举，方能有效驾驭算法时代意识形态传播的复杂生态，筑牢思想安全防线。

The extensive utilization of algorithm recommendation technology has introduced systemic risks to the dissemination of mainstream ideology. The “algorithm black box” has presented the main body of mainstream ideological dissemination with face the challenge of “dislocation”, the “information cocoon” has exposed the supply of mainstream ideological content to face the risk of “distortion”, and the “filter bubble”has thrust the expression of mainstream ideological discourse into the crisis of “invalidation”. The underlying causes lie in the fact that “algorithmic concealed discipline” has incited the expansion of instrumental rationality and technological alienation,“algorithmic coercive infiltration” has reinforced Western technological hegemony and digital colonization, and “algorithmic dispersed operation” has fueled individual demand deviation and audience-centric polarization. In order to overcome the communication challenges of mainstream ideology and enhance its communication capacity, it is imperative to establish a multidimensional collaborative approach. At the technical level, it is essential to enhance the “control” of technology, and reinforce the valueoriented guidance in disseminating mainstream ideology through the empowerment of good algorithms. At the content level, it is essential to deepen the “breaking circle” of topics and leverage efficient algorithmic empowerment to bolster the content provision of mainstream ideological discourse. At the communication level, it is essential to facilitate the “expansion” of information flow and leverage precise algorithmic empowerment to enhance the communication efficiency of mainstream ideology. Only through the integration of technology for good, content innovation, and targeted outreach strategies can we effectively manage the intricate ecosystem of ideological dissemination in the algorithmic age and establish a robust defense line for ideological security.